Behold, an unbreakable new visual identity for Apecs, one of the leading manufacturers of locks and doors in the UK.

Context

As a company operating since the 90s with a large existing clientele, one of the needs for Apecs was to preserve a flow of continuity from the original look & feel. At the same time, our brief was to create an identity that stands out on the relatively conservative and character-less market in the UK.