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Esquire teamed up with Lada, the car brand, to promote their new four-by-four offroader, X RAY. Our brief was to create an instagram commercial that demonstrates XRAY’s omnipotence on and off the road; we decided to experiment with 360.

Project name
Esquire x Lada
URL
Film
Service
Film production
Timeframe
2 weeks
Esquire video
Esquire video